The all new Sram Force 2010
Will you make the Leap?
The new group offers a new finish and logo, redesigned brakes, lighter shifters with unidirectional carbon, a new BB30 (Press-Fit) option, and not mentioned in the press release but perhaps the biggest upgrade is the option of the low-maintenance Gore RideOn Sealed Cable System, a $130+ value. Surprisingly, the gruppo is about the same price (RRP).
Photos and SRAM’s Force press release below [Bike Dep. Note: we believe some Shimano 7900 weights that SRAM lists are incorrect]:
New SRAM Force offers RED Inspired performance
For 2010 SRAM’s original top-end professional road gruppo, SRAM Force, reclaims the spotlight with exciting upgrades, lighter weight, while continuing to deliver race-proven performance.
The New SRAM Force admittedly borrows from SRAM’s professional RED gruppo, including race-inspired graphics, featuring its distinctive white logo against black carbon. The aluminum is anodized with a sleek ‘zephyr silver’ finish that sharpens the visual package. And, like RED, the SRAM logo will be featured on the inside of both crankarms.
SRAM Force moves to unidirectional (UD) carbon throughout, which adds strength and provides a better substrate for graphics. The aluminum parts of the gruppo are now forged, providing more strength, lower weight, and a more robust finish.
While all the technologies including DoubleTapTM, ZeroLossTM and Exact ActuationTM remain unchanged, the road brakes get a significant upgrade with a RED-styled skeletonized Dual Pivot design featuring spring tension adjust and center adjust. SRAM Force brakes lose weight, improve stopping power, and ease adjustability and set-up.
Additionally. 2010 SRAM Force sheds 10 grams, weighing 2097 grams in the GXP version while reaching 1951 grams with the BB30 crank option (new for 2010).
Upgrades:
* Unidirectional carbon throughout
* Forged 6000 aluminum series parts
* Brakes - center adjust and spring tension adjust
* Bold graphics and anodized finish
* Greater value - more features, same price
Technologies:
* DoubleTap
* Exact Actuation
* ZeroLoss
Details:
* Speed: 10 rear/2 front
* Weight: 2097g (GXP), 1957g (BB30)
* Materials: Carbon fiber. Aluminum, Magnesium, Steel
* Bottom bracket: GXP & BB30
Weight and Price Comparison:
2010 2010
GXP BB30
SRAM SRAM Shimano
Force Force 7900
SH 302g 302g 378g
RO 174g 174g 198g
FD 83g 83g 104g
FC 791g 645g 886g
BR 280g 280g 295g
CS 210g 210g 156g
CN 257g 257g 259g
Total 2097g 1951g 2276g
Sure to be the group of choice for serious racers
SRAM Force 8 Piece group weighs in at 2054 grams
Included in our group are
- 10 speed Double Tap leavers
- Complete Sram CableSet - Optional, Gore Derailleur-Housing Set
- Crank set (Select Size)
- Bottom Bracket Cups (or press fit - BB30)
- Front derailleur
- Rear derailleur
- Brake Caliper Set
- 10 speed Chain - PC 1070
- 10 Speed Cassette - OG 1070
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This product was added to our catalog on Saturday 25 April, 2009. |
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